7 SHOTS OF WISDOM IN ONLINE MARKETING
I know there are a lot of experts around the web discussing helpful tips and how to's about internet or online marketing. I am a no expert either about the total package of e-business because for one, i am not into that kind of business, or maybe soon, but i am just an article writer.
As an article writer, it is mandatory to write for clients -- make the company afloat, write good and positive feedbacks of the services or products, giving full and partial reviews of certain kinds, articles with specific given topics and so on. To us, writing articles is more than a SEO: FARM IT, RANK IT, EARN IT. Writing articles is like searching for nowhere. Because you don't know if your readers will buy it at a no cost. I always consider readers as the most and basic common denominator to create and achieve Top Ranks and unique visitors. Without the substantial informations, ranks will up to no good. Thus, some people still believe in the concept of "spam and collect", then what? after the click, will it still be the same tomorrow? Don't you think?
I wish i am in an Corporate world of SEO services and receive compensations from all the advertisement. Or an e-ntrepreneur and earning profit for a living or lets just say for "extra income", considering the fact some people are now vocal about having a job over the internet or formally IT. But i only have mind and fingers to deliver my speech in an article. To give bits and pieces to write some of the basics yet essential factors to develop Online Marketing that is ignored by many people in the E-Market Industry.
Hence, everything is not perfect. You might think that everything you need to know about Online business or Marketing is all in your hands. You feel that whatever you do is in the mighty process to boost the rankings.
Internet is a fast paced business industry and every second counts, in every second there are new inventions and creations uploaded. And i'd like to share some thoughts about the 7 Shots of Wisdom in Online Marketing. This is not also for people having e-business but also International Trades, that is competing against online or e-companies.
Hence, everything is not perfect. You might think that everything you need to know about Online business or Marketing is all in your hands. You feel that whatever you do is in the mighty process to boost the rankings.
Internet is a fast paced business industry and every second counts, in every second there are new inventions and creations uploaded. And i'd like to share some thoughts about the 7 Shots of Wisdom in Online Marketing. This is not also for people having e-business but also International Trades, that is competing against online or e-companies.
7 SHOTS OF WISDOM IN INTERNET MARKETING
MARKET AREA
Have you consider working with Asians? Or at least thought of having a client from Asia? If not, you are already missing half of your business income.
ASIA is the largest continent of the world. Countries belonging in this area are developing, though some are developed, still majority in the continent most especially in Information Technology outsourcing Internet industry has to develop. There are a lot of companies in Asia that are needing of exposure in web and needs massive advertising, and i presume your company has the capacity and capability to help these companies. Right? The South-East Asia region is one good example. Why keep on competing with big players in your geographical area where, survival and break-even is present in your company, when in fact you can take the lead of your new and fresh ideas if you will change your marketing area. Perhaps you're asking why Asia?
Because Asia is now and is the new investment hub of the world, pardon to those visitors living in America, Europe and other parts of the world. The news are all over the internet, books and other print media. In fact, it has been said that CHINA is favored to be next to America.
Choose your target market area. Choose it wisely. You should not consider a Culture between two different countries as a hindrance but a motivation to drive for excellence. One client from each of Asian countries will be doubled if you will persevere to learn other culture. More and large companies invest in Asian region and if you will survive promoting your SEO Services, Web development services, Online Advertisement, and other Online business. Actually, aside from ASIA, Africa is also booming in internet industry and in need of exposure to different sector and array of Information Technology.
Because Asia is now and is the new investment hub of the world, pardon to those visitors living in America, Europe and other parts of the world. The news are all over the internet, books and other print media. In fact, it has been said that CHINA is favored to be next to America.
Choose your target market area. Choose it wisely. You should not consider a Culture between two different countries as a hindrance but a motivation to drive for excellence. One client from each of Asian countries will be doubled if you will persevere to learn other culture. More and large companies invest in Asian region and if you will survive promoting your SEO Services, Web development services, Online Advertisement, and other Online business. Actually, aside from ASIA, Africa is also booming in internet industry and in need of exposure to different sector and array of Information Technology.
LANGUAGE BARRIER - OFFER TRANSLATIONS
English is practically and genuinely a universal language. In fact, there are a lot of websites using different language which may be translated to English in a few seconds or and to any phraseology of language you may wish to use. But, technology is not born to be perfect after all. Technically, the translations, i.e., google translation app, are not accurate if you may notice. This may cause confusions and chaos adaptation of the message by its readers. Thus, leaving your site unnoticed after.
How are you going to market if you have limited audience? Perfect english all the time? Don't you want to be heard by other foreign potential buyers and clients? If i were to be ask, is it advisable to offer and hire translators than article writers? -- Answer is YES! Definitely. Because articles will always be articles. Time and time again, articles can be amended, modify and be duplicated. But you can't neglect inquiries from different client/s.
Next to English is Chinese Language, with its 70% population of world, used in the different countries in Asia. Don't you think, it is more than you expected if you can reach to at least 30% of these people? Understand that Chinese, Koreans, Japanese, are some of the countries 100% native linguistics. Arabic, Latin, Spanish, are being used to different countries as well. Can you just imagine if you could get at least 1 chinese proficient translator from english to chinese and vice versa, you might get at least 20% - 30% of internet market share.
Learning is a process. and learning different culture and language will get you to different places, beautiful places and beautiful people. And if you really want to be marketable, and if you are serious of Online Marketing, make sure you are equipped with this aspect, otherwise if you are aware of free trades among ASIAN and G countries, you are on the right track.
Offer multiple language in human and manually translated scripts available for your visitors. Expand your available language resources -- be heard.. The reason why there are also limited flow of cyber network force is because of language barrier.
How are you going to market if you have limited audience? Perfect english all the time? Don't you want to be heard by other foreign potential buyers and clients? If i were to be ask, is it advisable to offer and hire translators than article writers? -- Answer is YES! Definitely. Because articles will always be articles. Time and time again, articles can be amended, modify and be duplicated. But you can't neglect inquiries from different client/s.
Next to English is Chinese Language, with its 70% population of world, used in the different countries in Asia. Don't you think, it is more than you expected if you can reach to at least 30% of these people? Understand that Chinese, Koreans, Japanese, are some of the countries 100% native linguistics. Arabic, Latin, Spanish, are being used to different countries as well. Can you just imagine if you could get at least 1 chinese proficient translator from english to chinese and vice versa, you might get at least 20% - 30% of internet market share.
Learning is a process. and learning different culture and language will get you to different places, beautiful places and beautiful people. And if you really want to be marketable, and if you are serious of Online Marketing, make sure you are equipped with this aspect, otherwise if you are aware of free trades among ASIAN and G countries, you are on the right track.
Offer multiple language in human and manually translated scripts available for your visitors. Expand your available language resources -- be heard.. The reason why there are also limited flow of cyber network force is because of language barrier.
Link building, comment spamming (or not), social networking sites, and other forms of attracting new unique visitors. What else do you get here? aside from visitors? Do they stay and maintain readership in your blog after an everyday routine of spam? It doesn't matter. Why? because people are smarter now. It is frankly obvious you are just spamming off your site to increase page ranks, out of their witty minds? logically, they will not click your link because they will not help you in an easy process. In their mind, "no way", "virus", "scam" and a lot more.
You can't survive through spamming. You don't even understand yourself too of the concept why you spam aside from sharing your link alone. How come you forgot to read their concerns? Community is everything classic - thats honest. But community sites, has the LARGEST Netizens (internet citizens) you could ever imagine.
Community and Forum are still and has the largest and widest of visitors, and only if you could manipulate the formula, that's a lot! However, spamming is still not the answer.
Google search are kinda old school now. The trend is youth (students), gamers, web developers are now using Youtube and other video-sharing sites to look and search for their related matters. Target youtube to promote your website and services, incorporate them in your website for video teasers of your products and services.
Google search are kinda old school now. The trend is youth (students), gamers, web developers are now using Youtube and other video-sharing sites to look and search for their related matters. Target youtube to promote your website and services, incorporate them in your website for video teasers of your products and services.
BE PRESENTABLE
Offer more fun and exciting ways to your future clients and clients. Let them know you are creative, that you have studied strategically i.e, point system for them. Instead of never ending boast through words, have it in a simple-fun-alluring videos. Instead of banners, use poster-like 3D graphics situated in your webpage. Use book covers or boxes type/style designs for presentation.
Presenting your portfolio and website will reflect your personality and how you value your clients. I know it doesn't matter to some but it always define how far can we go to excel in the battlefield, to apply new learnings, and to execute timeless innovations offers in the internet.
OFFER FREEBIES
OK, so let's face it. Truth is, people will always after for freebies after a doze of paid ups and benefits both seller and buyer. Giving charities and offering freebies makes no difference but love; I am not saying you do this all the time, but a little sharing is fun to do. Try to be considerate at times but not all the time. Once, is good, twice is more, but it depends on the relationship.
OFFER TUTORIALS
I can't advice this to some SEO Companies because of their services, unless you have a better way and idea how are you going to merge tutorials in SEO point blank, however, your willingness to link some of your favorite sites or articles and publish it to your site is a remarkable attitude.
Tutorial videos/article works might too help boost rankings because you are educating your visitors and they will not leave your site without taking time to be part of the activity. More informations, more readers, and more chances to farm link gossip or building.
OFFER OTHER SERVICES AND OUTSIDE THE BOX
If you think you are not earning rankings more than you expected in your e-business, consider other recreational things to boost your rankings. Offer exchange links to your virtual business partners for free if you can't sustain your rankings. Join blog rings, or web rings, a community blog and website owners of specific and different sectors in the internet, to gain popularity and associated sites for more link building.
For starters in blogging business, if you think you're content is too plain and do not share substantial informations or market, conclude and participate to other networks to gain experience, understand the rules and ethics of online marketing industry.
Offer Research and Development services if you are not successful in SEO and other services. Research and Development is incorporated in some SEO packages, but instead, have your clients other options and array of services to choose from that are might be negotiable.
Aside from SEO services and rankings, Advertising/PR/Promotional is now a service by certain e-companies. For which they are spreading the banners, logos and company video teasers to different websites.
Just be more creative and if necessary, bargain your price.
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